The Blog.

Luxury as defined by a dictionary is “the state of great comfort and extravagant living” or “an inessential, desirable item that is expensive or difficult to obtain”. Have you ever wondered what would happen to the concept of luxury if it became more commonly accessible and ordinary? How will the future change the idea of luxury, and to what extend the NEED will take over the WANT, just as OLD (reused) is taking over NEW with the idea of environmental responsibility and sustainability.

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